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study says website typos can earn Google $497 million per year

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With help from software, the researchers crawled 285,000 of some 900,000 “misspelled” sites to estimate what revenue the domains are generating.Scale those results, and you’re looking at some serious coin: Expanding to the top 100,000 sites, retaining the 0.7% estimated ratio of typosquatting site, we estimate that typo domains collectively receive at least 68.2 million daily visitors. If these typo domains were treated as a single website, that site would be ranked by Alexa as the 10th most popular website in the world. It would be more popular, in unique daily visitors, than twitter.com, myspace.com, or amazon.com!

via URL typos earn Google $497 million per year, study says | Between the Lines | ZDNet.com.

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Written by Admin

February 19th, 2010 at 4:16 pm

Posted in Culture, Financial

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